Archive for the ‘Career’ Category

Book Review: Wired to Care

September 24, 2009
Dev Patnaik's book, Wired to Care

Dev Patnaik's book, Wired to Care

I don’t recall ever hearing the word ’empathy’ and ‘corporation’ in the same sentence…that is, until I picked up Dev Patnaik’s audio book, Wired to Care.

Through stories drawn from the histories of some of our best known corporations, such as Mercedes Benz, Nike, Disney, IBM, Clorox,  Harley Davidson,  Patnaik illustrates how a deeply empathic knowledge of  one’s market can be utilized to increase customers’ feelings of validation. This, in turn, attracts customers, because they are drawn to that which makes them feeling good about themselves.

The subtitle of this book, How Companies Prosper When They Create Widespread Empathy, is well illustrated. However, this book isn’t only about prosperous companies, it’s also about making  this world a better place, calling on corporations to embrace a higher standard, and giving meaning to the work we do.

In one of my careers, managing a design studio at a university, and later, in my work as an information architect,  I learned the importance of knowing one’s audience and of always being able to see from their perspective. This is one of the most valuable competencies I have acquired on my career path so far. Many companies hire people for what they know about business rather than what they understand about their customer.

While listening to this book, I got many great work outs on a treadmill, and an elliptical trainer and was so enthralled, I finished reading the book in 4 days.

The audio book version of Wired to Care is available on  Audible.com. If you prefer having a hard copy, you’ll find it on Amazon.

ADDITIONAL INFORMATION:

Length : 7 hours, 42 minutes (Unabridged)
Narrator:  Dennis Holland
Release Date: June 2008
Publisher : 2009 Audible, Inc.

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Book Review—The Age Curve: How to Profit from the Coming Demographic Storm

September 12, 2009

The Age Curve: How to Profit from the Coming Demographic Storm, by Kenneth Gronbach, came highly recommended as a must-hear (or must-read) and is a book for any players in the corporate world, entrepreneurs, non-profit organizations and even parents.

The Age Curve

The Age Curve

Having listened to The Age Curve, I never will look at a news story, business decision or politics in the same way. This book has added to my ability to think critically about trends shaping our country and about business models that exist today. It is one of the best business books I’ve heard or read.  Start to finish, this book is so informative that I have found myself re-listening to some of the sections.

And I wish to give a hand of applause to the author, Kenneth Gronbach.  He actually made a book about demographics that not only is informative, but also is entertaining! I especially appreciate his concise style.

I have a confession to make. When listening to the audio book, I found the subject matter so valuable for considering  long-term career goals  (the next 20 years at least) that I went out and bought the hard cover version for my book shelf. I know I will refer back to it from time to time. And although this is a blog about audio books and exercising the brain and body, I promise to read this hard cover version on a stationary bicycle!

ADDITIONAL INFORMATION:

Length : 6 hours, 6 minutes (Unabridged)
Narrator:  Max Bloomquist
Release Date: June 2008
Publisher : 2008 Brilliance Audio Inc

Get your MBA in 1 Year

June 23, 2009

According to today’s Business Week headlines,  Jack Welch is launching an online MBA. Apparently his years as CEO of GE helped to make him the man he is today: wise, knowledgeable, competent and highly respected. Welch’s MBA will cost $20,000.

Although I can’t afford 20 grand,  I’ve decided that I can design my own MBA program.  My MBA will stand for Master of Books in Audio.  What if I were to spend an entire year listening to nonfiction books—mostly business books, books on career, some self-improvement—and reviewed each book on my blog? What would be the results after a year? How would I measure those results?

I am looking for suggestions on ‘good listens’ in this genre, so if you want to recommend any audio books for my MBA program, let me know and I’ll add them to the list. Stay tuned…I’ll start sharing this ongoing list in the upcoming weeks. I will listen during morning walks and will commit to 4 -6 morning walks weekly. For a year.

Oh, and by the way, depending on the source of audio books, my MBA will be practically FREE!!

Hello Readers!

March 6, 2009

This is a fitness program for those of us who want to upgrade the quality of our busy lives.

As much as I love reading, I have fallen away from curling up with good books. My world does not allow this. I no longer have the patience to sit and read after a long work day as a consultant, on the telephone, and in front of a computer. The idea for Audio Book Fitness, a program of fitness and wellness—physical and mental—was born out of necessity to get my body fit, my intellect (synapses) firing, and to feed my soul. I found that I get just as much enjoyment out of reading by doing it the ‘audio book fitness’ way.

Most of the books I have been exposed to are enticing and some are even addictive. While keeping my heart rate at a steady 125 bpm during my cardio workout, I’ve listened to words that have wrapped themselves around the globe…I’ve visited England, Afghanistan, China and India and sailed across the Atlantic Ocean…. I’ve stepped on an elliptical trainer to workout, only to be transported like a traveler on a time machine, often hundreds of years back in time.

I’ve also used my workout times for career education. ‘Reading’ books like Tribes, Monster Careers: Networking, Made to Stick, and The Five Dysfunctions of a Team.

This is my idea of a holistic FITNESS program. And if you decide to join the journey, I’d love for you to share YOUR experiences with me and the rest of the world…through your success stories, book reviews, questions and comments. Let’s create a community of Audio Book Fans who maintain or acquire a fantastic fitness level – physical and mental – one book at time.

I want to know: what book works for you when you are on a walk or in the gym? What experiences can you share about insights during listening?