Archive for the ‘gym’ Category

Book Review: Wired to Care

September 24, 2009
Dev Patnaik's book, Wired to Care

Dev Patnaik's book, Wired to Care

I don’t recall ever hearing the word ’empathy’ and ‘corporation’ in the same sentence…that is, until I picked up Dev Patnaik’s audio book, Wired to Care.

Through stories drawn from the histories of some of our best known corporations, such as Mercedes Benz, Nike, Disney, IBM, Clorox,  Harley Davidson,  Patnaik illustrates how a deeply empathic knowledge of  one’s market can be utilized to increase customers’ feelings of validation. This, in turn, attracts customers, because they are drawn to that which makes them feeling good about themselves.

The subtitle of this book, How Companies Prosper When They Create Widespread Empathy, is well illustrated. However, this book isn’t only about prosperous companies, it’s also about making  this world a better place, calling on corporations to embrace a higher standard, and giving meaning to the work we do.

In one of my careers, managing a design studio at a university, and later, in my work as an information architect,  I learned the importance of knowing one’s audience and of always being able to see from their perspective. This is one of the most valuable competencies I have acquired on my career path so far. Many companies hire people for what they know about business rather than what they understand about their customer.

While listening to this book, I got many great work outs on a treadmill, and an elliptical trainer and was so enthralled, I finished reading the book in 4 days.

The audio book version of Wired to Care is available on  Audible.com. If you prefer having a hard copy, you’ll find it on Amazon.

ADDITIONAL INFORMATION:

Length : 7 hours, 42 minutes (Unabridged)
Narrator:  Dennis Holland
Release Date: June 2008
Publisher : 2009 Audible, Inc.

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School’s in Session…Almost

August 26, 2009

It is time to start the MBA that I’ve written about in previous posts. It seems that many kids are starting school and going back to college.  I’m going to master Audio Books and save myself the $20,000 that it would cost to attend Jack Welsh’s Business School.

I started with a book by Brian Tracy, Eat that Frog. My six word summary is this: Stop procrastinating, be unstoppable and amazing. So far I love it. When I finish I’ll write more…maybe a 12 word book review. Just kidding!

What I want to address is the ‘Almost’ part of this blog title. I am a member of 24 Hour Fitness and am having a difficult time showing up at the gym during ‘peak’ hours and competing with their sound system. I have no desire to listen to the ‘top 40′ rock songs that are blasting. Is it fair that when I listen to my book, that 24 Hour Fitness is forcing on me a sound track at the same time, one that I don’t want to hear?

On Monday, after my elliptical workout, I went to a Yoga class. The soothing new age music that was played to a class of Yoga students had to compete with blaring music on the other side of the door. What’s up with that? Tomorrow I am calling two managers at 24 Hour Fitness, the one I worked out at on Monday and the one I worked out at tonight. When I spoke with the clerks, I was told that the music is pumped up during Peak Hours so everyone can hear it, and turned down at other times.

Geez, I shouldn’t have to go deaf if I want to listen to a good book during a workout!