Posts Tagged ‘amazon.com’

Why Amazon Is Missing the Mark

April 25, 2009

I love tech toys and am always in the market for devices that are ‘unitaskers’, or multiple function devices. My new GPS plays a Spanish Language Instruction audio book, while I navigate the roads in Silicon Valley and in the Bay Area. My digital recorder records my band mate and myself (The Hope Street Band) AND plays audiobooks. The next mobile phone I purchase will also play audiobooks . . . and I’ll be able to use it as an eReader, GPS, appointment calendar. You get the idea.

I had assumed that Amazon’s Kindle did not play MP3 files or audio books. Recently, however, I was surprised to learn that Kindle is compatible with audio books purchased from Audible.com. These files can be transferred to the Kindle via a USB connection. What puzzles me is that because Audible is owned by Amazon, I think both businesses are missing a great cross-marketing opportunity—selling an audio book file packaged with a hard copy book of the same title.

How can Amazon capture the cross-over audience. Better yet, what changes would I need to see before purchasing a Kindle?

1. Package Deals. When Amazon starts offering the Kindle reader hard-copy books with the audiobook of the same title, I’ll buy one. I personally like owning both the audio format and the visual format (usually paperbacks) if it is a book I value highly. I know I could listen to the built-in robot voice read, but I will enjoy a book more if the narrator is good, as it usually is on an audio book.

2. Website usability.  Since Amazon owns Audible, downloading both audio books and ebooks could be made a seamless task.  Since I am a member of Audible, why would I pay full price for the audio book through Amazon, when it’s less expensive through my Audible membership? They don’t make it easy for us!

3.  Kindle book club. I really like a bargain.

How about you? Do you have any other suggestions to add to the list?

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