Posts Tagged ‘audio book’

Book Review—The Age Curve: How to Profit from the Coming Demographic Storm

September 12, 2009

The Age Curve: How to Profit from the Coming Demographic Storm, by Kenneth Gronbach, came highly recommended as a must-hear (or must-read) and is a book for any players in the corporate world, entrepreneurs, non-profit organizations and even parents.

The Age Curve

The Age Curve

Having listened to The Age Curve, I never will look at a news story, business decision or politics in the same way. This book has added to my ability to think critically about trends shaping our country and about business models that exist today. It is one of the best business books I’ve heard or read.  Start to finish, this book is so informative that I have found myself re-listening to some of the sections.

And I wish to give a hand of applause to the author, Kenneth Gronbach.  He actually made a book about demographics that not only is informative, but also is entertaining! I especially appreciate his concise style.

I have a confession to make. When listening to the audio book, I found the subject matter so valuable for considering  long-term career goals  (the next 20 years at least) that I went out and bought the hard cover version for my book shelf. I know I will refer back to it from time to time. And although this is a blog about audio books and exercising the brain and body, I promise to read this hard cover version on a stationary bicycle!

ADDITIONAL INFORMATION:

Length : 6 hours, 6 minutes (Unabridged)
Narrator:  Max Bloomquist
Release Date: June 2008
Publisher : 2008 Brilliance Audio Inc

Get your MBA in 1 Year

June 23, 2009

According to today’s Business Week headlines,  Jack Welch is launching an online MBA. Apparently his years as CEO of GE helped to make him the man he is today: wise, knowledgeable, competent and highly respected. Welch’s MBA will cost $20,000.

Although I can’t afford 20 grand,  I’ve decided that I can design my own MBA program.  My MBA will stand for Master of Books in Audio.  What if I were to spend an entire year listening to nonfiction books—mostly business books, books on career, some self-improvement—and reviewed each book on my blog? What would be the results after a year? How would I measure those results?

I am looking for suggestions on ‘good listens’ in this genre, so if you want to recommend any audio books for my MBA program, let me know and I’ll add them to the list. Stay tuned…I’ll start sharing this ongoing list in the upcoming weeks. I will listen during morning walks and will commit to 4 -6 morning walks weekly. For a year.

Oh, and by the way, depending on the source of audio books, my MBA will be practically FREE!!

Why Amazon Is Missing the Mark

April 25, 2009

I love tech toys and am always in the market for devices that are ‘unitaskers’, or multiple function devices. My new GPS plays a Spanish Language Instruction audio book, while I navigate the roads in Silicon Valley and in the Bay Area. My digital recorder records my band mate and myself (The Hope Street Band) AND plays audiobooks. The next mobile phone I purchase will also play audiobooks . . . and I’ll be able to use it as an eReader, GPS, appointment calendar. You get the idea.

I had assumed that Amazon’s Kindle did not play MP3 files or audio books. Recently, however, I was surprised to learn that Kindle is compatible with audio books purchased from Audible.com. These files can be transferred to the Kindle via a USB connection. What puzzles me is that because Audible is owned by Amazon, I think both businesses are missing a great cross-marketing opportunity—selling an audio book file packaged with a hard copy book of the same title.

How can Amazon capture the cross-over audience. Better yet, what changes would I need to see before purchasing a Kindle?

1. Package Deals. When Amazon starts offering the Kindle reader hard-copy books with the audiobook of the same title, I’ll buy one. I personally like owning both the audio format and the visual format (usually paperbacks) if it is a book I value highly. I know I could listen to the built-in robot voice read, but I will enjoy a book more if the narrator is good, as it usually is on an audio book.

2. Website usability.  Since Amazon owns Audible, downloading both audio books and ebooks could be made a seamless task.  Since I am a member of Audible, why would I pay full price for the audio book through Amazon, when it’s less expensive through my Audible membership? They don’t make it easy for us!

3.  Kindle book club. I really like a bargain.

How about you? Do you have any other suggestions to add to the list?

The AudioBook Lifestyle

April 1, 2009

My new dream desk
–My new dream desk–

As an ongoing joke, I have been begging my boss for one of those Treadmill workstations. If only I had one, I could actually SIT down after work and relax–read a REAL book, the kind you purchase at a book store or order from Amazon !

In my off work hours I also have to make my rounds on the ‘net, so I am challenged with balancing my need for information, tasks, (like banking, shopping) and my need for community. Yes, I do all this in the real world and more… but I prefer the Internet for such tasks, because I tend to get much more of those activities done.

Music is vital also, and  I find that I like to at least supplement listening to music with some intellectually stimulating material so I am working out both your body AND your mind.

REAL books-those three dimensional blocks of paper product where one can turn pages-could be a thing of the past someday for several reasons:

  • There are 6.6 billion people on earth, in 2050 there will be over 9 billion. The production of books uses up the world’s natural resources. The trend for books will be to go digital through listening devices or tools like the Kindle 2.
  • This year more information will be generated than in the previous 5,000 years and the amount of technical information is doubling every 2 years. By 2100 it’s predicted to double every 72 hours. We can keep on top of this information and ‘read’ more books per year by multitasking.  Listening to audio books while we are exercising, driving , doing chores, will be a way to keep us informed and entertained.
  • The percentage of the world’s population with access to the Internet has increased 250% since 2000. Technology is pervasive and will continue to permeate all countries, cultures, classes of people (just think of the One Laptop per Child inititave).

Audiobook fitness is really about LIFESTYLE, and keeping physically active AND keeping an active mind. How can we continue to enjoy books in this age of information? Our future  promises a more hectic life, and we will have to find ways to continue to entertain and enrich our lives with business books,  literature and best sellers by listening to AudioBooks.

So, what have you listened to this week?

Hello Readers!

March 6, 2009

This is a fitness program for those of us who want to upgrade the quality of our busy lives.

As much as I love reading, I have fallen away from curling up with good books. My world does not allow this. I no longer have the patience to sit and read after a long work day as a consultant, on the telephone, and in front of a computer. The idea for Audio Book Fitness, a program of fitness and wellness—physical and mental—was born out of necessity to get my body fit, my intellect (synapses) firing, and to feed my soul. I found that I get just as much enjoyment out of reading by doing it the ‘audio book fitness’ way.

Most of the books I have been exposed to are enticing and some are even addictive. While keeping my heart rate at a steady 125 bpm during my cardio workout, I’ve listened to words that have wrapped themselves around the globe…I’ve visited England, Afghanistan, China and India and sailed across the Atlantic Ocean…. I’ve stepped on an elliptical trainer to workout, only to be transported like a traveler on a time machine, often hundreds of years back in time.

I’ve also used my workout times for career education. ‘Reading’ books like Tribes, Monster Careers: Networking, Made to Stick, and The Five Dysfunctions of a Team.

This is my idea of a holistic FITNESS program. And if you decide to join the journey, I’d love for you to share YOUR experiences with me and the rest of the world…through your success stories, book reviews, questions and comments. Let’s create a community of Audio Book Fans who maintain or acquire a fantastic fitness level – physical and mental – one book at time.

I want to know: what book works for you when you are on a walk or in the gym? What experiences can you share about insights during listening?