Posts Tagged ‘audiobook’

Book Review: Wired to Care

September 24, 2009
Dev Patnaik's book, Wired to Care

Dev Patnaik's book, Wired to Care

I don’t recall ever hearing the word ’empathy’ and ‘corporation’ in the same sentence…that is, until I picked up Dev Patnaik’s audio book, Wired to Care.

Through stories drawn from the histories of some of our best known corporations, such as Mercedes Benz, Nike, Disney, IBM, Clorox,  Harley Davidson,  Patnaik illustrates how a deeply empathic knowledge of  one’s market can be utilized to increase customers’ feelings of validation. This, in turn, attracts customers, because they are drawn to that which makes them feeling good about themselves.

The subtitle of this book, How Companies Prosper When They Create Widespread Empathy, is well illustrated. However, this book isn’t only about prosperous companies, it’s also about making  this world a better place, calling on corporations to embrace a higher standard, and giving meaning to the work we do.

In one of my careers, managing a design studio at a university, and later, in my work as an information architect,  I learned the importance of knowing one’s audience and of always being able to see from their perspective. This is one of the most valuable competencies I have acquired on my career path so far. Many companies hire people for what they know about business rather than what they understand about their customer.

While listening to this book, I got many great work outs on a treadmill, and an elliptical trainer and was so enthralled, I finished reading the book in 4 days.

The audio book version of Wired to Care is available on  Audible.com. If you prefer having a hard copy, you’ll find it on Amazon.

ADDITIONAL INFORMATION:

Length : 7 hours, 42 minutes (Unabridged)
Narrator:  Dennis Holland
Release Date: June 2008
Publisher : 2009 Audible, Inc.

Advertisements

Five Days of Short Stories

May 16, 2009

At a company event I won an iPod shuffle and decided  to experiment downloading short stories to my new device. Since I am a fan of NPR’s Selected Shorts and the website Sniplits.com, where you can download a free story a week, I was looking for a change of pace from my usual non-fiction fare.

At  Sniplits.com, I paid $2.06 with my PayPal account and downloaded three stories to iTunes and from there to my iPod Shuffle.  One story was the free story of the week. Sniplits.com has done a GREAT job of making the purchase and download easy, the process was seamless. Then I downloaded a few shows from  Public Radio’s (PRI) broadcasts of “Selected Shorts podcast that I located in iTunes. Here’s my upcoming listening schedule, not necessarily in the  order I’ll hear them at since I expect the stories to be shuffled:

SESSION A*, 30 MINUTE WALK

  • Story: A Brief Excerpt in the History of Salt by Venita Blackburn
  • Story: Hand Signals by Venita Blackburn

SESSION B*, 40 MINUTE WALK

  • Story: House Rules By Libby Fischer Hellmann

SESSION C, 1 HOUR WALK

  • Podcast: Playwright’s DelightSelected Shorts

SESSION D, 1 HOUR WALK

  • Podcast: Indian CountrySelected Shorts

SESSION E, 1 HOUR WALK

  • Podcast: Shatterd PeaceSelected ShortLOGOwebhorz

I will begin listening to stories on Monday, May 18! Send me your tips for this upcoming week. Oh, and watch next weekend for the upcoming reviews on the all above mentioned stories/podcasts!

* These downloads are from www.sniplits.com

Why Amazon Is Missing the Mark

April 25, 2009

I love tech toys and am always in the market for devices that are ‘unitaskers’, or multiple function devices. My new GPS plays a Spanish Language Instruction audio book, while I navigate the roads in Silicon Valley and in the Bay Area. My digital recorder records my band mate and myself (The Hope Street Band) AND plays audiobooks. The next mobile phone I purchase will also play audiobooks . . . and I’ll be able to use it as an eReader, GPS, appointment calendar. You get the idea.

I had assumed that Amazon’s Kindle did not play MP3 files or audio books. Recently, however, I was surprised to learn that Kindle is compatible with audio books purchased from Audible.com. These files can be transferred to the Kindle via a USB connection. What puzzles me is that because Audible is owned by Amazon, I think both businesses are missing a great cross-marketing opportunity—selling an audio book file packaged with a hard copy book of the same title.

How can Amazon capture the cross-over audience. Better yet, what changes would I need to see before purchasing a Kindle?

1. Package Deals. When Amazon starts offering the Kindle reader hard-copy books with the audiobook of the same title, I’ll buy one. I personally like owning both the audio format and the visual format (usually paperbacks) if it is a book I value highly. I know I could listen to the built-in robot voice read, but I will enjoy a book more if the narrator is good, as it usually is on an audio book.

2. Website usability.  Since Amazon owns Audible, downloading both audio books and ebooks could be made a seamless task.  Since I am a member of Audible, why would I pay full price for the audio book through Amazon, when it’s less expensive through my Audible membership? They don’t make it easy for us!

3.  Kindle book club. I really like a bargain.

How about you? Do you have any other suggestions to add to the list?