Posts Tagged ‘empathy’

Book Review: Wired to Care

September 24, 2009
Dev Patnaik's book, Wired to Care

Dev Patnaik's book, Wired to Care

I don’t recall ever hearing the word ’empathy’ and ‘corporation’ in the same sentence…that is, until I picked up Dev Patnaik’s audio book, Wired to Care.

Through stories drawn from the histories of some of our best known corporations, such as Mercedes Benz, Nike, Disney, IBM, Clorox,  Harley Davidson,  Patnaik illustrates how a deeply empathic knowledge of  one’s market can be utilized to increase customers’ feelings of validation. This, in turn, attracts customers, because they are drawn to that which makes them feeling good about themselves.

The subtitle of this book, How Companies Prosper When They Create Widespread Empathy, is well illustrated. However, this book isn’t only about prosperous companies, it’s also about making  this world a better place, calling on corporations to embrace a higher standard, and giving meaning to the work we do.

In one of my careers, managing a design studio at a university, and later, in my work as an information architect,  I learned the importance of knowing one’s audience and of always being able to see from their perspective. This is one of the most valuable competencies I have acquired on my career path so far. Many companies hire people for what they know about business rather than what they understand about their customer.

While listening to this book, I got many great work outs on a treadmill, and an elliptical trainer and was so enthralled, I finished reading the book in 4 days.

The audio book version of Wired to Care is available on  Audible.com. If you prefer having a hard copy, you’ll find it on Amazon.

ADDITIONAL INFORMATION:

Length : 7 hours, 42 minutes (Unabridged)
Narrator:  Dennis Holland
Release Date: June 2008
Publisher : 2009 Audible, Inc.

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