Posts Tagged ‘LinkedIn’

Book Review: Wired to Care

September 24, 2009
Dev Patnaik's book, Wired to Care

Dev Patnaik's book, Wired to Care

I don’t recall ever hearing the word ’empathy’ and ‘corporation’ in the same sentence…that is, until I picked up Dev Patnaik’s audio book, Wired to Care.

Through stories drawn from the histories of some of our best known corporations, such as Mercedes Benz, Nike, Disney, IBM, Clorox,  Harley Davidson,  Patnaik illustrates how a deeply empathic knowledge of  one’s market can be utilized to increase customers’ feelings of validation. This, in turn, attracts customers, because they are drawn to that which makes them feeling good about themselves.

The subtitle of this book, How Companies Prosper When They Create Widespread Empathy, is well illustrated. However, this book isn’t only about prosperous companies, it’s also about making  this world a better place, calling on corporations to embrace a higher standard, and giving meaning to the work we do.

In one of my careers, managing a design studio at a university, and later, in my work as an information architect,  I learned the importance of knowing one’s audience and of always being able to see from their perspective. This is one of the most valuable competencies I have acquired on my career path so far. Many companies hire people for what they know about business rather than what they understand about their customer.

While listening to this book, I got many great work outs on a treadmill, and an elliptical trainer and was so enthralled, I finished reading the book in 4 days.

The audio book version of Wired to Care is available on  Audible.com. If you prefer having a hard copy, you’ll find it on Amazon.

ADDITIONAL INFORMATION:

Length : 7 hours, 42 minutes (Unabridged)
Narrator:  Dennis Holland
Release Date: June 2008
Publisher : 2009 Audible, Inc.

Get your MBA in 1 Year

June 23, 2009

According to today’s Business Week headlines,  Jack Welch is launching an online MBA. Apparently his years as CEO of GE helped to make him the man he is today: wise, knowledgeable, competent and highly respected. Welch’s MBA will cost $20,000.

Although I can’t afford 20 grand,  I’ve decided that I can design my own MBA program.  My MBA will stand for Master of Books in Audio.  What if I were to spend an entire year listening to nonfiction books—mostly business books, books on career, some self-improvement—and reviewed each book on my blog? What would be the results after a year? How would I measure those results?

I am looking for suggestions on ‘good listens’ in this genre, so if you want to recommend any audio books for my MBA program, let me know and I’ll add them to the list. Stay tuned…I’ll start sharing this ongoing list in the upcoming weeks. I will listen during morning walks and will commit to 4 -6 morning walks weekly. For a year.

Oh, and by the way, depending on the source of audio books, my MBA will be practically FREE!!

¿Habla Español?: Learn à la AudioBookFitness

May 14, 2009

I was lucky to meet a neighbor, Teresa, who speaks fluent Spanish. She worked in a contract position at Yahoo until last year.  Since I have always wanted to practice the Spanish I worked so hard at learning as a college student and review Spanish for an upcoming trip to Spain, we worked out an agreement that I would help her with her resume and she would help me with my Spanish.  I am fortunate to work at home (company  lap top and cell phone), and I would run over to her place, read for 20 minutes, converse for about 10 minutes and then come back  home, have a quick  lunch and get back to work.  It worked well until her mother had a stroke and she had to return home to Mexico to help her mom for a month.

Not wanting to loose the language skills I have been gaining, I bought a new Garmin nüvi GPS (to be reviewed at a later date) that plays MP3 files and I am dedicating it to reviewing and learning Spanish while I drive.  I downloaded the highest rated Spanish audio book series from AudiblePimsleur, Spanish I, Second Revised Edition: Lessons 6 to 10. This was only for review, and after listening to it, I realized it was a bit on the simple side. ‘Vamos a bebir una Cervesa in al resturante Colon.’  or ‘¿Cuanto Cuesta dos Cervesas?’ are not sentences I will use daily (well, I could change cervesa to vino…) yet this has proved to be a good brain exercise while I am driving. Actually, audio language books are IDEAL for puttering around town, because if you are using a GPS with an MP3, the interruptions of GPS instructions (‘In 500 feet, turn left.’) are best interlaced with the short verbal exercises and sentences of a language (‘Repeta: ¿A donde va Carlos’?) rather than a long narrative of a book.

The biggest challenge for me has been finding the right level of Spanish instruction to start at since I am familiar with the language. There was no assessment to help determine what audio book to start with. So if you have tried any of the Spanish audio books, let me know what you like and didn’t like about them along with some commentary about their difficulty level. I’d love to hear from you.

Italian and French are next…then Chinese. And of course, I will be starting with Level 1 on these languages when the time comes (Yo! I could be in my nineties by then!).

I keep thinking about a study that I read years ago about elderly nuns learning French and how it kept them mentally agile into old age. Yes, that is one of my goals, brain fitness and agility, and I want to speak decent Spanish as I meander the cities of España.

The AudioBook Lifestyle

April 1, 2009

My new dream desk
–My new dream desk–

As an ongoing joke, I have been begging my boss for one of those Treadmill workstations. If only I had one, I could actually SIT down after work and relax–read a REAL book, the kind you purchase at a book store or order from Amazon !

In my off work hours I also have to make my rounds on the ‘net, so I am challenged with balancing my need for information, tasks, (like banking, shopping) and my need for community. Yes, I do all this in the real world and more… but I prefer the Internet for such tasks, because I tend to get much more of those activities done.

Music is vital also, and  I find that I like to at least supplement listening to music with some intellectually stimulating material so I am working out both your body AND your mind.

REAL books-those three dimensional blocks of paper product where one can turn pages-could be a thing of the past someday for several reasons:

  • There are 6.6 billion people on earth, in 2050 there will be over 9 billion. The production of books uses up the world’s natural resources. The trend for books will be to go digital through listening devices or tools like the Kindle 2.
  • This year more information will be generated than in the previous 5,000 years and the amount of technical information is doubling every 2 years. By 2100 it’s predicted to double every 72 hours. We can keep on top of this information and ‘read’ more books per year by multitasking.  Listening to audio books while we are exercising, driving , doing chores, will be a way to keep us informed and entertained.
  • The percentage of the world’s population with access to the Internet has increased 250% since 2000. Technology is pervasive and will continue to permeate all countries, cultures, classes of people (just think of the One Laptop per Child inititave).

Audiobook fitness is really about LIFESTYLE, and keeping physically active AND keeping an active mind. How can we continue to enjoy books in this age of information? Our future  promises a more hectic life, and we will have to find ways to continue to entertain and enrich our lives with business books,  literature and best sellers by listening to AudioBooks.

So, what have you listened to this week?

Hello Readers!

March 6, 2009

This is a fitness program for those of us who want to upgrade the quality of our busy lives.

As much as I love reading, I have fallen away from curling up with good books. My world does not allow this. I no longer have the patience to sit and read after a long work day as a consultant, on the telephone, and in front of a computer. The idea for Audio Book Fitness, a program of fitness and wellness—physical and mental—was born out of necessity to get my body fit, my intellect (synapses) firing, and to feed my soul. I found that I get just as much enjoyment out of reading by doing it the ‘audio book fitness’ way.

Most of the books I have been exposed to are enticing and some are even addictive. While keeping my heart rate at a steady 125 bpm during my cardio workout, I’ve listened to words that have wrapped themselves around the globe…I’ve visited England, Afghanistan, China and India and sailed across the Atlantic Ocean…. I’ve stepped on an elliptical trainer to workout, only to be transported like a traveler on a time machine, often hundreds of years back in time.

I’ve also used my workout times for career education. ‘Reading’ books like Tribes, Monster Careers: Networking, Made to Stick, and The Five Dysfunctions of a Team.

This is my idea of a holistic FITNESS program. And if you decide to join the journey, I’d love for you to share YOUR experiences with me and the rest of the world…through your success stories, book reviews, questions and comments. Let’s create a community of Audio Book Fans who maintain or acquire a fantastic fitness level – physical and mental – one book at time.

I want to know: what book works for you when you are on a walk or in the gym? What experiences can you share about insights during listening?