Book Review: Wired to Care

Dev Patnaik's book, Wired to Care

I don’t recall ever hearing the word ’empathy’ and ‘corporation’ in the same sentence…that is, until I picked up Dev Patnaik’s audio book, Wired to Care.

Through stories drawn from the histories of some of our best known corporations, such as Mercedes Benz, Nike, Disney, IBM, Clorox,  Harley Davidson,  Patnaik illustrates how a deeply empathic knowledge of  one’s market can be utilized to increase customers’ feelings of validation. This, in turn, attracts customers, because they are drawn to that which makes them feeling good about themselves.

The subtitle of this book, How Companies Prosper When They Create Widespread Empathy, is well illustrated. However, this book isn’t only about prosperous companies, it’s also about making  this world a better place, calling on corporations to embrace a higher standard, and giving meaning to the work we do.

In one of my careers, managing a design studio at a university, and later, in my work as an information architect,  I learned the importance of knowing one’s audience and of always being able to see from their perspective. This is one of the most valuable competencies I have acquired on my career path so far. Many companies hire people for what they know about business rather than what they understand about their customer.

While listening to this book, I got many great work outs on a treadmill, and an elliptical trainer and was so enthralled, I finished reading the book in 4 days.

The audio book version of Wired to Care is available on  Audible.com. If you prefer having a hard copy, you’ll find it on Amazon.

ADDITIONAL INFORMATION:

Length : 7 hours, 42 minutes (Unabridged)
Narrator:  Dennis Holland
Release Date: June 2008
Publisher : 2009 Audible, Inc.

Book Review—The Age Curve: How to Profit from the Coming Demographic Storm

The Age Curve: How to Profit from the Coming Demographic Storm, by Kenneth Gronbach, came highly recommended as a must-hear (or must-read) and is a book for any players in the corporate world, entrepreneurs, non-profit organizations and even parents.

The Age Curve

Having listened to The Age Curve, I never will look at a news story, business decision or politics in the same way. This book has added to my ability to think critically about trends shaping our country and about business models that exist today. It is one of the best business books I’ve heard or read.  Start to finish, this book is so informative that I have found myself re-listening to some of the sections.

And I wish to give a hand of applause to the author, Kenneth Gronbach.  He actually made a book about demographics that not only is informative, but also is entertaining! I especially appreciate his concise style.

I have a confession to make. When listening to the audio book, I found the subject matter so valuable for considering  long-term career goals  (the next 20 years at least) that I went out and bought the hard cover version for my book shelf. I know I will refer back to it from time to time. And although this is a blog about audio books and exercising the brain and body, I promise to read this hard cover version on a stationary bicycle!

ADDITIONAL INFORMATION:

Length : 6 hours, 6 minutes (Unabridged)
Narrator:  Max Bloomquist
Release Date: June 2008
Publisher : 2008 Brilliance Audio Inc

School’s in Session…Almost

It is time to start the MBA that I’ve written about in previous posts. It seems that many kids are starting school and going back to college.  I’m going to master Audio Books and save myself the $20,000 that it would cost to attend Jack Welsh’s Business School.

I started with a book by Brian Tracy, Eat that Frog. My six word summary is this: Stop procrastinating, be unstoppable and amazing. So far I love it. When I finish I’ll write more…maybe a 12 word book review. Just kidding!

What I want to address is the ‘Almost’ part of this blog title. I am a member of 24 Hour Fitness and am having a difficult time showing up at the gym during ‘peak’ hours and competing with their sound system. I have no desire to listen to the ‘top 40′ rock songs that are blasting. Is it fair that when I listen to my book, that 24 Hour Fitness is forcing on me a sound track at the same time, one that I don’t want to hear?

On Monday, after my elliptical workout, I went to a Yoga class. The soothing new age music that was played to a class of Yoga students had to compete with blaring music on the other side of the door. What’s up with that? Tomorrow I am calling two managers at 24 Hour Fitness, the one I worked out at on Monday and the one I worked out at tonight. When I spoke with the clerks, I was told that the music is pumped up during Peak Hours so everyone can hear it, and turned down at other times.

Geez, I shouldn’t have to go deaf if I want to listen to a good book during a workout!

My MBA: A Syllabus in Progress

In my previous blog, I wrote about creating and listening to a series of books that would lead to a ‘ Masters in Books of Audio’ or an MBA. With input from friends and family, I am diligently working on a syllabus for my MBA. You may be surprised by the range of topics.  I have about six months of listening , and I still welcome your suggestions! You may view the Syllabus at this link:  MBA_Syllabus. The syllabus is a work in progress, and I’d love to have input from you. I am curious about many things and the list  reflects this.

Once the dust settles from all my summer excursions, and the sand is brushed off my feet, and all my summer visitors fade in the horizon, I’ll be settling down for the MBA adventure.

Running Shoes and Smartwool Socks

It seems as if I am getting ready for school and getting ready to run a marathon. I’ve put plenty of thought into my schedule, what I’ll wear, and such. I did buy a pair of New Balance shoes, Nike Shoes and Asics (I walked the Maui marathon with these).

On a recent shopping trip, I  found an exceptionally comfortable pair of socks. I bought several pair and will not wear any others. Ever. Check out www.Smartwool.com. Their Light Cushion Running Socks are superb.

More to come–keep your browser pointed to AudioBookFitness!

Get your MBA in 1 Year

According to today’s Business Week headlines,  Jack Welch is launching an online MBA. Apparently his years as CEO of GE helped to make him the man he is today: wise, knowledgeable, competent and highly respected. Welch’s MBA will cost $20,000.

Although I can’t afford 20 grand,  I’ve decided that I can design my own MBA program.  My MBA will stand for Master of Books in Audio.  What if I were to spend an entire year listening to nonfiction books—mostly business books, books on career, some self-improvement—and reviewed each book on my blog? What would be the results after a year? How would I measure those results?

I am looking for suggestions on ‘good listens’ in this genre, so if you want to recommend any audio books for my MBA program, let me know and I’ll add them to the list. Stay tuned…I’ll start sharing this ongoing list in the upcoming weeks. I will listen during morning walks and will commit to 4 -6 morning walks weekly. For a year.

Oh, and by the way, depending on the source of audio books, my MBA will be practically FREE!!

So Many Stories, So Little Time

As mentioned in my previous blog, I had committed myself to listening to five sessions of short stories downloaded from Sniplits.com and/or from Public Radio’s (PRI) broadcasts of “Selected Shorts.”  Using a recently won iPod Shuffle I downloaded short stories and radio shows to my new device.  While listening to a week’s collection of short stories, I realized how perfect the short story genre is for today’s bustling life style. In addition, there are many short stories available for people of every interest.

I quickly learned that all of the Selected Short radio shows were excellent.  However, I also discovered that each required a solid hour of uninterrupted listening on the ipod shuffle. This was not always convenient, because I was using the stories as entertainment during brief morning walks and evening treadmill excursions after a yoga class.

The stories I downloaded from Sniplits.com were equally excellent ! Venita Blackburn’s stories were especially delightful… I appreciated her inventive character descriptions . . . so much so that I’m eager to hear more from this writer.  I found the humor in House Rules By Libby Fischer Hellmann equally engaging. Humor and crime work well for an energetic workout!

Listening to the stories from Sniplits.com worked as a quick exercise support and escape because they were no longer than 40 minutes.  I found that anything more, such as an hour radio show, became a task especially since I was adding this activity to my already busy life. The absolute best feature on Sniplits.com is the fact that one can find stories listed by listening time! Got 20 minutes? Download a story and take a walk around the block!

So if you are a fitness fan with a portable digital media player and want a break from your audio books or even music, a hearty short story downloaded from Sniplits.com can be a great solution for a quick exercise excursion!

Five Days of Short Stories

At a company event I won an iPod shuffle and decided  to experiment downloading short stories to my new device. Since I am a fan of NPR’s Selected Shorts and the website Sniplits.com, where you can download a free story a week, I was looking for a change of pace from my usual non-fiction fare.

At  Sniplits.com, I paid $2.06 with my PayPal account and downloaded three stories to iTunes and from there to my iPod Shuffle.  One story was the free story of the week. Sniplits.com has done a GREAT job of making the purchase and download easy, the process was seamless. Then I downloaded a few shows from  Public Radio’s (PRI) broadcasts of “Selected Shorts podcast that I located in iTunes. Here’s my upcoming listening schedule, not necessarily in the  order I’ll hear them at since I expect the stories to be shuffled:

SESSION A*, 30 MINUTE WALK

• Story: A Brief Excerpt in the History of Salt by Venita Blackburn
• Story: Hand Signals by Venita Blackburn

SESSION B*, 40 MINUTE WALK

• Story: House Rules By Libby Fischer Hellmann

SESSION C, 1 HOUR WALK

• Podcast: Playwright’s Delight– Selected Shorts
  

SESSION D, 1 HOUR WALK

• Podcast: Indian Country– Selected Shorts

SESSION E, 1 HOUR WALK

• Podcast: Shatterd Peace– Selected Short
  

I will begin listening to stories on Monday, May 18! Send me your tips for this upcoming week. Oh, and watch next weekend for the upcoming reviews on the all above mentioned stories/podcasts!

* These downloads are from www.sniplits.com

¿Habla Español?: Learn à la AudioBookFitness

I was lucky to meet a neighbor, Teresa, who speaks fluent Spanish. She worked in a contract position at Yahoo until last year.  Since I have always wanted to practice the Spanish I worked so hard at learning as a college student and review Spanish for an upcoming trip to Spain, we worked out an agreement that I would help her with her resume and she would help me with my Spanish.  I am fortunate to work at home (company  lap top and cell phone), and I would run over to her place, read for 20 minutes, converse for about 10 minutes and then come back  home, have a quick  lunch and get back to work.  It worked well until her mother had a stroke and she had to return home to Mexico to help her mom for a month.

Not wanting to loose the language skills I have been gaining, I bought a new Garmin nüvi GPS (to be reviewed at a later date) that plays MP3 files and I am dedicating it to reviewing and learning Spanish while I drive.  I downloaded the highest rated Spanish audio book series from Audible— Pimsleur, Spanish I, Second Revised Edition: Lessons 6 to 10. This was only for review, and after listening to it, I realized it was a bit on the simple side. ‘Vamos a bebir una Cervesa in al resturante Colon.’  or ‘¿Cuanto Cuesta dos Cervesas?’ are not sentences I will use daily (well, I could change cervesa to vino…) yet this has proved to be a good brain exercise while I am driving. Actually, audio language books are IDEAL for puttering around town, because if you are using a GPS with an MP3, the interruptions of GPS instructions (‘In 500 feet, turn left.’) are best interlaced with the short verbal exercises and sentences of a language (‘Repeta: ¿A donde va Carlos’?) rather than a long narrative of a book.

The biggest challenge for me has been finding the right level of Spanish instruction to start at since I am familiar with the language. There was no assessment to help determine what audio book to start with. So if you have tried any of the Spanish audio books, let me know what you like and didn’t like about them along with some commentary about their difficulty level. I’d love to hear from you.

Italian and French are next…then Chinese. And of course, I will be starting with Level 1 on these languages when the time comes (Yo! I could be in my nineties by then!).

I keep thinking about a study that I read years ago about elderly nuns learning French and how it kept them mentally agile into old age. Yes, that is one of my goals, brain fitness and agility, and I want to speak decent Spanish as I meander the cities of España.

The Granddaddy of Audio Book Listeners

I’ve been listening to a new audiobook, ‘The Black Swan-The Impact of the Highly Improbable‘ by Nassim Nicholas Taleb.

Two and a half hours into the book, I learned  that we Audio Book Listeners actually have a forefather.  Pierre-Daniel Huet (1630-1721), a French philosopher, churchman, and scholar  had a servant who followed him around and read to him during meals and free time.  Huet was considered the most well-read person of his time….(And it’s quite possible Heut’s servant was considered the best read domestic help of his time!)

This diligent servant, of course, goes unnamed. If he were alive today his role would be replace-or outsourced-to one of the many Portable Media Digital players or Readers currently on the market. Or perhaps if he were living today he would have the wherewithall to shift his career to that of a Voice Over Artist or Narrator.

We owe Huet and his well-read servant an honored historical spot for leadership, of sorts, to the wonderful world of audiobooks.

Why Amazon Is Missing the Mark

I love tech toys and am always in the market for devices that are ‘unitaskers’, or multiple function devices. My new GPS plays a Spanish Language Instruction audio book, while I navigate the roads in Silicon Valley and in the Bay Area. My digital recorder records my band mate and myself (The Hope Street Band) AND plays audiobooks. The next mobile phone I purchase will also play audiobooks . . . and I’ll be able to use it as an eReader, GPS, appointment calendar. You get the idea.

I had assumed that Amazon’s Kindle did not play MP3 files or audio books. Recently, however, I was surprised to learn that Kindle is compatible with audio books purchased from Audible.com. These files can be transferred to the Kindle via a USB connection. What puzzles me is that because Audible is owned by Amazon, I think both businesses are missing a great cross-marketing opportunity—selling an audio book file packaged with a hard copy book of the same title.

How can Amazon capture the cross-over audience. Better yet, what changes would I need to see before purchasing a Kindle?

1. Package Deals. When Amazon starts offering the Kindle reader hard-copy books with the audiobook of the same title, I’ll buy one. I personally like owning both the audio format and the visual format (usually paperbacks) if it is a book I value highly. I know I could listen to the built-in robot voice read, but I will enjoy a book more if the narrator is good, as it usually is on an audio book.

2. Website usability.  Since Amazon owns Audible, downloading both audio books and ebooks could be made a seamless task.  Since I am a member of Audible, why would I pay full price for the audio book through Amazon, when it’s less expensive through my Audible membership? They don’t make it easy for us!

3.  Kindle book club. I really like a bargain.

How about you? Do you have any other suggestions to add to the list?